Aplava derives its name from sanskrit origins. Aplava (pronounced "AAp luv" in original sanskrit) means taking a bath to purify oneself. It's an ablution process of cleansing oneself.
Just as the name suggests, aplava wants to give its customers an experience of diving purity. Beauty is you.
As a startup beauty company, aplava strives to bring an unparalleled assortment of prestige brands, household names and niche, cult beauty brands, all on one site. Their professional team of dermatologists and beauty advisors has cherry picked brands across a broad range of product categroeis including skin care, hair care, bath & body, make up, fragrance, sun & travel, intimacy, shaving, candles & aroma therapy, Mom & beauty and homecare. To make your experience worthwhile and easy, the team has developed a mechanism to advise and recommend products based on your skin type and skin concerns. Use the My Beauty Score section on your profile page to get customized recommendation for your daily skin routine.
Unlike many other beauty retailers, aplava works directly with their manufacturers/authorized distributors to bring you over 4,000 products straight from the brands themselves. You can trust that anything you buy is 100% authentic, guaranteed.